Content Creation
Behind all good content is a great content strategy.
Working together, we’ll delve into your target audience, suss out the competition and define your content goals to build a content plan with purpose.
From there we can create social media content to grow brand recognition, videos to showcase products or services, blogs to share expertise, e-books and downloadable guides for lead generation and branded subscriber emails to keep your audience engaged.
Whatever you need to support your wider business goals.
Emily, Olive & Joyce Skincare
"Emily is the most incredible thing to have happened to my small business journey. She completely absorbed my approach to skincare, my ethical values and has become quite the skincare expert herself. This means not only can she write content for me but she plans it too."
Clare Veal, Aubergine Legal
"Emily is absolutely brilliant! Give her the brief and she runs with it and over-delivers. Her words and visuals bring soul to the screen. She makes legal feel human."
Freya Blom, Deep Impact Coach
"Emily designed my website (which I absolutely love!). She really listened to and understood the brief, and along with being super bright, responsive, and talented, she is genuinely caring and lovely to work with. Highly recommended."
who I Work With
When it comes to sectors and business types - I'm not fussy!
I'm a generalist simply because I find it more interesting and I relish the opportunity to become an expert in something new - from skincare to commercial law.
My experience encompasses lifestyle brands, culture and leisure industries, beauty, legal, digital, business, marketing, e-commerce, healthcare, psychology, sustainability and relationship/dating services.
What matters most is working with passionate, purpose-led clients, so I can translate that passion into authentic content that truly resonates.
And yes, I'll plan and create content for you, but more than this - I'll be your sounding board and partner in building your brand. Popping into your inbox with ideas and bringing my creative energy to your business.
Case Study
Founder Membership Community
"Working with Emily has been so helpful for my business. She immediately understood what my company needed and jumped right in, developing a comprehensive marketing strategy, executing a complete rebrand, and redesigning our website to match our new direction. As a result our new brand now looks significantly more professional, fun, and stylish, and brand awareness has increased. Emily is enjoyable to work with and flexible when needed, adapting her work to meet our changing priorities. I highly recommend her to any business looking to elevate their content and marketing efforts."
- Kristen Weatherby, Breakthrough Labs
The Proposal
My client ran a membership community for female founders - a project I was immediately passionate about. She needed to increase brand identity and awareness and, ultimately, needed to increase membership.
Content Strategy
First, I conducted research and analysis to produce a marketing strategy and content plan, followed by a full brand revamp. A new brand kit and website redesign gave her a bold, modern, and more memorable presence.
Content Creation
On a retainer basis, I now produce monthly content according to business needs. This comprises reels, social media posts, blogs, website updates, social media campaigns, and email marketing support.
A standout project showcased the power of repurposing: I turned a three-part expert webinar series into a 22-page funding guide, offered as a free download. This positioned her as an authority, generated valuable leads and extended brand reach directly to the target market.
Every quarter, I review and refine the strategy to keep activity aligned with growth objectives, ensuring brand consistency whilst uncovering potential opportunities to grow.
Costs
There are a few different ways to work with me, depending on your needs.
If you’re looking for a monthly package, we can agree on a cost per service. I have a ready-made package that will suit some businesses - here. Or we can create a bespoke package for you to meet your needs.
Many clients prefer to work with me on a retainer, based on my hourly rate (£60) or day rate (£450). This gives us flexibility to agree on a set number of hours each month, which can be adapted to your priorities. Some months, that might mean focusing on campaign activity, while other months we may put more energy into social media, content creation, or digital marketing materials.
Why not book a call with me? We can chat through your needs, I’ll put together a tailored proposal, and likely share a few ideas on the spot too.
