Social media plays a central role for businesses in reaching their audience. People spend so much time scrolling through their news feeds and rely on social media for entertainment.
This means that, for marketers, it’s an essential tool for connecting with them and providing quality information and engagement that can drive sales.
It’s estimated that 90% of B2C and 93% of B2B businesses now rely on social media. But, competition is fierce. So, here are 5 simple yet reliable hacks to boost engagement.
1. Start conversations
One of the most effective ways to boost social media engagement is by starting and taking part in conversations with other users, both by commenting on other posts and creating your own.
You can do this by asking interesting, thought-provoking, or creative questions. Additionally, using images or videos to do this will catch their eye and maximize your reach.
Another way to get conversations going online is by using polls. These work really well as they don’t require much effort from your audience and can generate lots of interaction.
Remember, when you get comments and likes on your posts, you need to respond to these in a friendly way. This is great for improving engagement levels on your social media pages.
2. Use images and videos
Humans are drawn to images and videos much more than text. So, using compelling visual content on social media is a fantastic way to engage your audience.
Using relevant visual content as part of your strategy will attract new customers. Using a combination of product or event information and other informative or entertaining content is a wonderful way to invite your audience to take a look at what you have to offer.
3. Have strong branding
There’s so much competition online, and consumers have a shorter attention span than ever. Because of this, if you want to stand out, your branding needs to be spot on.
Your business’s branding should reflect your brand image and identity. And, you can achieve this using your visual branding, the tone of your content, and by using different colors.
Having an awesome business logo is also vital in this. Your logo needs to be instantly recognizable and professional, and it needs to tie into your brand well. If you need to build a new logo to do this, you can create one using an online tool like LogoCreator.
4. Run a competition
Social media contests are a frequently used engagement tactic among businesses. Despite this, they’re still incredibly effective for businesses of all sizes - as long as they’re done right.
If you decide to run a social media competition, it needs to be unique and very easy for people to participate in. If it’s too complicated or generic, people will be put off.
Make sure you have goals in mind, such as driving engagement or brand awareness. Then, offer something of value that makes sense to your brand. Also, you need to ensure you follow any rules that are set out by social media platforms to avoid being penalized.
5. Use online tools
All the tips mentioned above are easy-to-implement and highly beneficial. But, using online tools can streamline your social media strategy and help you get the most from your time and efforts.
Tools like Hootsuite or Buffer allow you to automate many routine processes, such as scheduling posts, which frees up more time in your daily routine to focus on other things.
Overall, there are many ways to boost engagement on social media. Most importantly, remember that social media should be about building relationships, so be consistent.