Purpose-Led
I’m a Copywriting Freelancer and it’s just me so Ms Marketing is a very small business. But, as a very petite person, I’m all too aware that you don’t have to be big to want to make a difference.
An unapologetic feminist, I’m dedicated to dismantling the gender stereotypes that have held both men and women back for centuries. Having experienced sexism in the workplace, imposter syndrome and faced various self-esteem and body issues, I want a better future for my daughter and the next generation of girls.
Founded and run by Jane Kenyon, Girls Out Loud is a social enterprise set on inspiring and empowering teenage girls, especially the ‘middle girls’ who are so often overlooked.
Through various programmes, workshops and partnerships, Girls Out Loud help to create more opportunities for females in the workplace and build up their confidence, self esteem and ambition, breaking down those barriers which leave so many girls behind.
As with most issues of inequality and lack of opportunities, one of the most important things we can do to tackle it is to get people talking. Being a writer, getting people talking about these issues and promoting ideas of how we can confront them, is something I not only aspire to do, but simply must do. This is why I volunteer time each month to write pro-bono for Girls Out Loud.
I’m proud that Ms Marketing is a Copywriting and Marketing Consultancy with a purpose beyond profit.
As a freelancer, I spend a sizeable amount of time looking for work and promoting myself. The less I have to do this, the more time I get back. Yes, I could spend this time at the beach, but I’ve found what I think is a better alternative - For every four hours of work I’m booked for, I’ll spend one hour writing for Girls Out Loud - time that, without your support, I’d usually have to spend promoting my services.
How does working with Ms Marketing support Girls Out Loud?
As a freelancer, I spend a sizeable amount of time looking for work and promoting myself. The less I have to do this, the more time I get back. Yes, I could spend this time at the beach, but I’ve found what I think is a better alternative - For every four hours of work I’m booked for, I’ll spend one hour writing for Girls Out Loud - time that, without your support, I’d usually have to spend promoting my services.
For many charities and social ventures, a key challenge is attracting talented people to drive the vision forward, without spending too much of the money raised on salaries and freelancer fees. This is why helping a social enterprise promote themselves and raise awareness on a pro-bono basis ensures the funds they raise are being directed to those most in need. Hopefully, it also helps to raise more funds and attract other corporations and sponsors.
For Girls Out Loud, I interview programme participants about their experience, write up case studies and help write or edit any material which helps to heighten awareness of the problems and obstacles many young girls in the UK are facing today.